NOVALUXIA is proud to announce its official partnership with Primeline Philippines Inc., marking a major milestone as the platform’s first local merchant partner in the Philippines. The collaboration was recently featured by Philstar.com.

The partnership reflects NOVALUXIA’s continued commitment to building a next-generation social e-commerce ecosystem that connects trusted brands, technology, and community-driven commerce. Through this collaboration, selected Primeline brands including JML Beauty, IN2IT, Scentchips, Aquadry, and more are now being integrated into the NOVALUXIA platform, with additional product lines scheduled for future rollout.

As part of the partnership activities, the NOVALUXIA team visited Primeline’s headquarters and warehouse facilities in Metro Manila to further strengthen operational coordination, product integration, and long-term supply chain collaboration.

This milestone represents more than a merchant onboarding. It is the beginning of a broader vision to empower local communities, support digital entrepreneurship, and create stronger opportunities within the evolving Philippine e-commerce landscape.

NOVALUXIA remains focused on expanding its merchant alliance network while continuously enhancing the platform experience for users, partners, and community sellers across the region.

Read the full feature:
Philstar Feature Article