NOVA-BARANGAY PROJECT
NOVA-BARANGAY PROJECT │Village Program: Ground-Level Co-Creation with Local Leaders
Highlights from the Signing Ceremony
The signing event was held at the Barangay San Isidro Village Hall, with more than 20 attendees, including key leaders from NOVALUXIA’s team, the Barangay Captain, council members, and active community leaders.
The official handshake between NOVALUXIA's representative and the Barangay Captain marked the beginning of a promising collaboration. The signed MoU lays the foundation for cooperation in areas such as trial user recruitment, digital literacy training, and long-term community engagement initiatives.
On July 25, 2025, NOVALUXIA and Barangay San Isidro officially signed a Memorandum of Understanding (MoU) to jointly launch the “Community Co-Creation Program.” This partnership marks a significant milestone in the integration of digital platforms into grassroots community development. It represents a concrete step forward in realizing NOVALUXIA’s mission to build a truly bottom-up, inclusive, and locally empowered digital ecosystem in Southeast Asia.
“Bringing technology into the heart of the community, and empowering villagers through the platform” — this is the core vision that NOVALUXIA strives to deliver.
Following the signing, NOVALUXIA’s HR Manager, Rochelle, delivered a detailed presentation on how the platform works—specifically highlighting the “Group Buying + Community Bonus” mechanism that allows local residents to generate additional income through daily purchases and peer referrals.
The session sparked considerable interest among the village officials. During the Q&A, many inquired about the platform’s registration process, earning structure, and long-term support, leading to a lively and insightful exchange.
To enhance trust and understanding, a user representative from another pilot barangay shared their personal experience. By placing orders and inviting others to join the platform, they were able to earn an extra ₱3,000 per month—an amount that made a noticeable difference in their household income. This real-life story resonated strongly with attendees and reinforced the program’s value and feasibility.
The session sparked considerable interest among the village officials. During the Q&A, many inquired about the platform’s registration process, earning structure, and long-term support, leading to a lively and insightful exchange.
The Barangay Captain expressed strong optimism during the event:
“We’ve long searched for a project that not only delivers real economic value but also brings our community together. NOVALUXIA is the first platform we’ve seen that enables villagers to participate directly in building a shared future—from the bottom up.”
Looking Ahead: What’s Next?
The signing event is just the beginning. As part of the next phase of this collaboration:
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Early August: The first NOVA Community Service Hub will be set up in Barangay San Isidro, offering in-person support for registration, order assistance, and technical help.
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Late August: The barangay will host its First Community Group Buying Challenge, with more than 150 participants expected to join. This event aims to foster local engagement, teamwork, and digital commerce adoption.
This report was prepared by the NOVALUXIA Operations Team. Stay tuned by following our official Facebook and Telegram groups for updates on upcoming events, new features, and community success stories We warmly welcome more barangays and local communities to join our co-creation journey—let’s build a more inclusive digital economy, together.
