User Hub – Novaluxia

Novaluxia Reshapes New Retail, Leading the New Trend of Social E-Commerce

Novaluxia is an innovative e-commerce platform that merges new retail, user co-creation, and intelligent supply chain integration.
Unlike traditional e-commerce models that rely heavily on advertising, influencer endorsements, and diminished brand leverage, Novaluxia completely eliminates ad spending and does not engage influencers.

Instead, our users are the channels. We dedicate all resources to cultivating loyal KOCs (Key Opinion Consumers), empowering each individual to create value through social sharing and drive sustainable retail growth.

Through community-based sharing, membership-driven expansion, and seamless channel integration, Novaluxia aims to reach 1 million users within 12 months, and to incubate 100 DTC (Direct-to-Consumer) brands within 3 years—laying the foundation for a robust and decentralized retail ecosystem.

At Novaluxia, every share is an opportunity. Every purchase is a contribution to collective growth.

Core Highlights of Novaluxia

Complete Elimination of Ad Spending – 100% Budget Invested in KOC Development

Traditional brands spend up to 70% of their budgets on advertising. Novaluxia spends zero on ads. Instead, we fully support our KOCs, turning users into promoters and building a self-replicating growth system. Through structured training, operational guidance, and a promotion system, ordinary users can quickly grow into KOCs, then advance to become KOLs (Key Opinion Leaders), and even brand partners.

Loyal KOCs = High repurchase rate, stable traffic, and long-term brand growth, achieving lasting commercial value.

Optimized New Retail Model – Philippine’s Social F2C Business Model

F2C (Factory-to-Consumer) Direct Supply Chain: Eliminates all middlemen by shipping directly from factories, ensuring lower prices and higher profits.
Zero Inventory Entrepreneurship: KOCs earn by sharing through social networks—no need to stock goods, no capital risk.
Membership System + Community Growth:: Community interaction and member rewards turn consumers into sellers, boosting brand loyalty.

Cloud-Enabled Channels – Building a Full-Spectrum Distribution Network

Novaluxia leverages cloud computing to integrate channel resources, enabling KOCs to sell across multiple social platforms (Instagram, TikTok, WhatsApp, Facebook), driving explosive growth.

F2C (Factory-to-Consumer) Direct Supply Chain: Eliminates all middlemen by shipping directly from factories, ensuring lower prices and higher profits.
Zero Inventory Entrepreneurship: KOCs earn by sharing through social networks—no need to stock goods, no capital risk.
Membership System + Community Growth:: Community interaction and member rewards turn consumers into sellers, boosting brand loyalty.

Meet Our Best

JR Cruz

Marketing Manager

Meet JR Cruz, our Marketing Manager at Novaluxia! With proven experience in e-commerce, retail, and B2B, he has built brands, led teams, and driven growth at Lazada, LuckyShop, and Power Mac Center.

Maria Renalyn Lingad

Marketing Executive

Meet Maria Renalyn “Rena” Lingad, our Marketing Executive at Novaluxia! With expertise in business, IT, and operations, she drives organized, creative, and impactful marketing.

Carmie G. Sambale

Graphic Designer

Meet Carmie, our Multimedia Artist at Novaluxia! Blending design expertise with marketing insight, she creates impactful visuals that bring our brand to life.

Prince Michael Galileo

Multimedia Artist

Meet Prince Michael Galileo, our Multimedia Artist at Novaluxia! Skilled in 2D/3D art, motion graphics, and video, he transforms ideas into powerful visual stories.

Shiyan

HR Manager

I’m 26 from Pampanga with a background in Office Administration. I have experience in HR, recruitment, payroll, and admin support. I’m confident in handling people and office operations, skilled in communication and MS Office, and can work well both independently and in a team.